(See link for the full article from the New York Times at the end). We found this article right on target and insightful as it matches what we ourselves have found and what many of the people we talk to say. People are looking for fresher affordable products and the majority are turning towards online shopping that adds convenience to their needs.
As ECommerce becomes even more popular, Nielsen, a research and consulting firm, said last month that for the first time in a decade, shoppers were making more trips to stores, but coming out with less in their baskets. “They’re not stockpiling their pantries as much,” said Jordan Rost, the company’s vice president for consumer insights. Competition is fierce, as retailers like Walmart, Target and 7-Eleven sell groceries, and Amazon and Fresh Direct deliver to the doorstep (Our inserted note – as do other manufacturing companies as well as distributors like Jewel, Amazon and many others). Many of the hottest brands sell directly to consumers through websites and subscription services, cutting out stores altogether.
But grocers still face a quandary: how to maintain a huge store whose center is filled with items that are largely out of step with how we eat today, yet are a steady source of slotting fees (to secure the best spots in the store when a product is introduced) and other payments from the companies that produce them.
Mr. Ruhlman predicts that much of what is sold in the center of the store — the cereal, canned soups, detergents and Ziploc bags — will be largely bought online in the not-too-distant future as food shoppers become more accustomed to e-commerce.
And he believes that many supermarkets will simply get smaller, as people order more online and consumers buy groceries from more places.
You can read the entire article from the New York Times by CLICKING HERE.